Site Performance Analysis
Do you know if your digital strategy is working? Are you focusing your effort and budget in the right place? How do you compare to your competitors?
Our comprehensive site analysis service can help you answer these questions and identify what else you need to do to succeed.
We’ll look at the overall performance of your website, with an in-depth analysis of the different aspects of your site(s) and how these fit together to create a complete picture:
- Analytics setup
- Audiences, user behaviour and journey paths
- Marketing & Traffic channels
- Content value
- Conversion optimisation
- Search performance and competitor analysis
It can also answer any specific questions or areas of concern you have.
We’ll produce a detailed report to provide you with an accurate picture of what is happening with your site. It will highlight any areas of concern and suggest actions for improvement.
It allows you to make data-driven decisions in your strategic planning and for ongoing iterative site improvements.
We can then work with you to implement any necessary changes and monitor and report on the results.
The key benefits
- Make evidence-based, data-driven decisions
- Answer questions you have about your site
- Keep up with your competitors
- Improve your content strategy
- Improve SEO performance
- Improve usability and conversion rates
Performance analysis that looks at the whole picture is critical to running a web presence.
Few web teams within organisations have the capacity or experience to confidently conduct them, and getting an objective and expert review provides teams not just with clarity and peace of mind, but often the data they need to inform and persuade colleagues about the direction of the sites they manage.
Book Your Free Consultation with Michael
The consultation includes:
- Discussion of your organisational needs and what gaps might exist in your knowledge
- A general introduction to site performance and our ways of working
The full performance analysis typically covers:
Analytics audit
- Is it set up correctly? Is the data reliable?
- Should you be tracking more actions?
- Suggested improvements
Audiences
- Who are your visitors/audiences - grouped by location/device/traffic channel/landing pages, viewed pages and site behaviour
Site behaviour
- Key journey paths
- Identify any usability issues with the navigation and information architecture
- Use of internal search
Traffic Channel analysis
- Attribution value of different channels - total visits, goals, revenue and other KPIs
- The key pages, sections or content types for different channels and audiences
- Position of different channels in the marketing funnel
Content Analysis
- What content is of value - traffic, goals & revenue
- New content that could drive more traffic
- Content that needs updating
- Which pages or content types can or should be removed
SEO analysis
- Technical SEO audit
- Search engine crawling and indexing
- Internal linking and architecture
- On-page SEO
- Which pages deliver relevant / valuable search traffic
- Opportunities for improvement
- Paid search audit / analysis (Google Ads)
Conversion Optimisation
- Goal funnel analysis
- Identify points of pain in conversion journeys
Competitors
- What are your competitors doing that you are not?
- Organic search comparison & opportunity gaps
We'll also answer any specific questions you have e.g. are we reaching this audience? Are the donation funnels working?
Your report will include
- Detailed analysis in plain English
- Recommendations - typically around analytics, content, information architecture, conversion paths, search optimisation, with estimated importance and priority
- Suggestions for follow-up analysis
Our annual review plays a crucial role in improving our website performance. It informs our content and publishing strategies, and provides the data for making improvements to design and content.
The review provides a wealth of detail on various areas, including journeys through the site, our different audiences, sales conversion funnels, organic search and other traffic channels, the value of different content types and pages, the effects of changes made to the site, and what our competitors are doing. We use it to identify user experience problems, find new content opportunities, prioritise content production and updates, improve navigation and information architecture, optimise sales channels and keep pace with the market. It has become a cornerstone for all our digital work.
Book Your Free Consultation with Michael
The consultation includes:
- Discussion of your organisational needs and what gaps might exist in your knowledge
- A general introduction to site performance and our ways of working