Forest 500

Forest 500 is a benchmarking tool which measures the progress of leading governments, companies, and financial institutions towards zero deforestation.

The Global Canopy Programme came to us to produce a site which would introduce and showcase this great project.

The work was rolled out over two phases: in the first, we worked closely with the Forest 500 team to develop a brand for the project which included a logo and a messaging and communication strategy – within a very tight budget. Also as part of this phase, we strategised an approach for effectively managing the compiled data on the 500 entities. In phase two, we further developed the messaging and also extended the complex migration to create a yearly import and export of the 500 powerbrokers and their assessments.

The Forest 500 ranking and analysis will be repeated annually until 2020 to help inform, enable, and track progress towards this urgent global goal.