Michael Wignall
SEO & AEO, Analytics, Performance Analysis
Michael is a digital marketer with half a lifetime of experience and a money-can’t-buy level of understanding of analytics, site optimisation, content strategy, search marketing and AI search.
He can tell you how to improve your site and content, increase traffic and visibility, and boost conversion rates. Or, if you speak ‘technical’, he’s always happy to chat about vector-based semantic embedding and topic clustering.
Life before Agile Collective
Michael worked variously in bars, on building sites, and in local radio, and spent a couple of years in Fiji as a human rights ‘wordsmith’ and helping to run a general election.
In 2000, he found his true calling in digital. First as senior editor for Supanet ISP, then in charge of online fundraising for Christian Aid and running digital marketing for the Phone Coop.
Since becoming a consultant, he’s worked with dozens of commercial and third sector clients on SEO and ‘all sorts’ of other projects. He met Agile Collective when we shared a co-operatively managed workspace in Manchester, and it was love at first site!
When Michael’s not at work
Outside of work, Michael discovers new walking routes in the Peak District, fixes up his house, accidentally builds a huge library of classic detective fiction, and is slowly learning to speak Russian.