Communications Strategy Development
We create data-driven communications strategies to engage and inspire your audiences.
Our multidisciplinary team can help your organisation meet its goals by increasing engagement, reach, and conversions.
We’ll deliver a manageable communications strategy that takes a multi-platform and holistic view of communications and ensures your output is consistent, results-driven, and accessible.
Our analysis gives us a detailed picture of where you can improve communications for your key audiences.
This is central to creating a manageable communications strategy that cuts through the noise and grabs the attention of your users and potential users.
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to communications strategy and our ways of working
Our Process
Our experienced team, Michael, Tim and Rae, will work with you to co-create a manageable and deliverable strategy for your budget.
Our process ensures that goals are clearly defined, the plan is evidence-based, and your team is involved every step of the way.
Step 1. Initial Free Consultation
We’ll get to know your team, technologies, and organisation so we can design the project around your specific organisational and user needs.
Email Richard on hello@agile.com to discuss how we could help your organisation.
Step 2. Theory of Change Workshops, Strategy Review, and Project Definition
We’ll help you clarify the project and wider goals alongside your stakeholders to ensure everyone is aligned and engaged.
This includes reviewing previous strategies to discover what’s gone well and what challenges you’ve previously faced. Our approach to stakeholder engagement produces richer, deeper results and enables clear communications on goals and project objectives across your organisation.
At this stage, we’ll also conduct a theory of change to define project goals and deliverables clearly.
Step 3. Comprehensive Audits, including Audience Analysis and User Research
We conduct thorough audits (covering email, social media, content, accessibility, usability, SEO, and site performance.) to understand your user needs and current communications ecosystem.
Step 4. Competitor Analysis
We’ll carry out an assessment of key competitors’ digital strengths and weaknesses. This helps identify opportunities and understand what drives engagement in your sector.
Step 5. User Research
We review existing user research and conduct additional research to fill any knowledge gaps. We’ll then co-create data-driven user stories and personas to focus future communications work on key audiences.
Step 6. Communications Strategy Development
We’ll create a roadmap and clear high-level strategic objectives alongside your team.
We provide an estimate and framework for the journey ahead, ensuring every step is aligned with your long-term goals and user needs. We build in regular evaluations against milestones and KPIs, and aim for continuous improvement across your platforms.
The strategy includes recommendations for:
- Social media platforms.
- Email communications.
- Priority areas of work.
- Site UX and design.
- SEO and search strategy.
- Content changes and gaps.
- Accessibility.
- Team shape and training needs.
- KPIs and project evaluation.
Step 7. Roadmap Delivery and Evaluation
Our detailed roadmap prioritises areas for immediate attention alongside medium and longer-term goals.
We’ll work alongside your team to help deliver the roadmap. Our involvement helps ensure a sharp focus on the digital strategy aims and objectives, provides additional capacity for your teams, and ensures continuity for the project.
Step 8. Training
We provide training to embed best practices and engage your teams. We can also train them on new technologies alongside the process to ensure work is carried out to the highest possible standards, on time, and within budget.
From the moment I reached out to Agile Collective, I was impressed by the effort they gave in making my project come to life, and of course by their high quality of work.
In particular, Agile Collective's project management is excellent - estimates were very reliable, implementation was well coordinated, communication was easy and regular. Their team roles are effective and well defined, each member is clearly a leader in their technical field, and all offered top-notch problem solving, creativity, and collaboration. I am not exaggerating when I say Agile Collective are the most organised, professional, and pleasant team I have ever had the pleasure to work with.
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to communications strategy and our ways of working