SEO and AEO Projects
Better visibility, more relevant traffic, and a website that performs well in both traditional search results and AI-generated answers. That's the outcome we aim for on every project.
We handle the detail, from technical fixes through to content and reporting, and explain each step in plain terms as we go. You don't need to be technical to work with us. You'll get a clear project plan, regular updates, and a defined set of deliverables, so you always know what's being done and why.
Where We Start
Some projects begin with an SEO Audit or AEO Audit, which gives us a clear, evidence-based starting point and a prioritised list of what to tackle first. If you've already had an audit done, by us or elsewhere, we're happy to work from that.
Others start with a specific, defined need: a technical fix, a content refresh, a migration, or ongoing support for a site that just needs steady, informed attention. Wherever you start, you'll get a scoped plan, a clear timeline, and deliverables you can see and measure.
Book Your Free Consultation with Michael
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to SEO, AEO and our ways of working
What We Cover
Every project is scoped to your organisation's actual needs. Depending on your priorities, we can cover some or all of the following.
Technical SEO and AEO
The foundations that determine whether search engines and AI systems can find, crawl, and understand your site. This includes page speed, indexing issues, schema markup, sitemaps, robots.txt configuration, and making sure AI crawlers like GPTBot and ClaudeBot have appropriate access alongside traditional search bots.
Information Architecture and Internal Linking
How your site is structured and how pages link to one another directly affect both user experience and how easily search engines and AI systems can understand what your site is about. We review and improve site structure, navigation, and internal linking so your most important content is easy to find.
Content Strategy
We identify content gaps, assess where you have genuine authority, and make sure your content plan aligns with your organisational goals rather than just chasing search volume. This is where we push back on ideas that look good on paper but lack real evidence of demand.
Content Creation
Where needed, we write or help you write new content, from landing pages to longer-form guides, informed by the strategy work above and built to perform well for both readers and search and AI systems.
Content Structure and On-Page Optimisation
Existing content often just needs restructuring: clearer headings, better use of schema, more direct answers to common questions, and stronger metadata. Small changes here can have a significant effect on both rankings and citability.
Reporting and Training
Regular reporting keeps you informed of progress against your goals. We also run training sessions so your team builds the skills and confidence to maintain good SEO and AEO practice long after a project ends.
Drupal CMS Optimisation
As a Drupal agency, we have a special expertise, but for SEO and AEO work, we are platform agnostic and used to optimising on different CMS, including WordPress.
Local, National, and International SEO and AEO
Search and AI visibility work differently depending on the scale you're operating at, and we tailor our approach accordingly.
Local: For organisations focused on a specific area, such as a council or a regional charity, we optimise for local search intent, including Google Business Profile, local schema, and location-specific content. On the AEO side, this means ensuring your organisation's name, address, and details are consistent across all online appearances, since AI systems rely on this consistency when answering local queries.
National: For organisations working across a whole country, we focus on building broad topical authority and consistent brand signals, so search engines and AI systems alike recognise you as a credible national source rather than one of many similar options.
International and multilingual: For organisations with more than one regional site or language version, we handle hreflang implementation, region-specific technical configuration, and content strategy that accounts for how search behaviour and AI answer engines vary between markets. Each language or regional version needs to meet the same bar for structure and citability independently, since AI systems generally can't infer authority in one language from content in another.