Site Content and Navigation Audit
We offer actionable insights for immediate and ongoing improvement to focus on aligning your content with the needs of your target audiences, ensuring it's discoverable, engaging, and effectively supporting your strategic goals and mission.
We’ll review your content using various expert tools to evaluate navigation, traffic, engagement, and actions.
Your content will then be kept up-to-date and well-organised by incorporating regular reviews, especially ahead of rebuilds or in response to significant site or strategy changes.
Creating the right content strategy is vital to ensure your content is in the best shape possible for your users. It can help drive engagement, improve SEO results, and ultimately achieve your organisation's goals.
Our audits focus on how to get more visitors to read and interact with your site, identifying weaknesses, opportunities, and the scope for improvement. All our work is tailored to your organisation, audience, content resources, competitor landscape, and wider digital efforts.
Book Your Free Consultation.
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to content audits and our ways of working
Our Approach
Our Content team consists of Michael, Tim and Simon, three experts who've been transforming digital content and information architecture for years.
Our audits will address your unique challenges and objectives, asking critical questions to uncover opportunities and drive improvements.
Step 1. Initial Consultation
We start with a free consultation to understand your content aspirations and how our audit can set the stage for success.
Step 2. Discovery and Goal Setting
We align on your content's role within your broader strategy, tackling key questions such as:
- How is your content intended to reach and resonate with your target audiences?
- What pain points and challenges do your editors and users face?
Step 3. Comprehensive Audit and Analysis
Our audit extends across your digital ecosystem:
- Website analysis: We map all pages and content types and evaluate them against key metrics like views, engagement, and conversion contributions. This includes an SEO audit to identify technical optimisations.
- Social media and email review: We assess your communication channels for message consistency, engagement levels, and overall performance, comparing against benchmarks within your industry.
Step 4. Reporting
Our findings culminate in a detailed report offering macro insights and micro-level recommendations. This actionable guide aims to refine your content strategy and improve content creation and distribution processes.
Step 5. Strategy Enhancement and Implementation Support
With our audit insights, we assist in developing a strategic action plan. From optimising current content to planning for new, engaging material, we provide a roadmap for elevating your content's impact.
Step 6. Empowerment and Training
Beyond the audit, we offer training sessions to empower your team with the knowledge and tools needed for ongoing content excellence.
I would have absolutely no hesitation in recommending Agile and have genuinely found them fantastic to work with. Our project manager (Liam) was totally on the ball with keeping track of goals, tasks, timelines, budget etc. so that nothing got left behind. I felt the whole team actually cared about the outcome of the project as much as I did.
Whilst they kept me updated and acted as part of my team every step of the way, I was also able to trust that they could get on with the project without me when necessary. They gave clear advice on aspects of the project I was not so familiar with and listened to me on bits that I did. They approached the project in a structured way, starting with personas and user journeys before entering the design phase. I think you’d be hard pushed to find another whole team of people like this. I usually have one or two people within suppliers I use that I prefer to work with, but I would happily go to any team member at Agile and know that I would receive great service.
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Book Your Free Consultation.
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to content audits and our ways of working