Web Analytics Audits, Configuration & Training
At Agile Collective, we understand the crucial role of web analytics in shaping and refining your digital strategy.
Our team comprises analytics, marketing and development specialists and supports dozens of clients across different sectors. We ensure that your analytics setup is optimised to capture and report on the metrics that matter most to your organisation.
Whether setting up a simple site or tackling complex multi-platform scenarios, our process ensures your analytics infrastructure is robust, compliant, future-proofed and aligned with your needs.
The most typical setup we work with is the Google suite of Google Tag Manager (GTM) Google Analytics 4 (GA4), Looker Studio and Search Console. We also work with Matomo, Plausible and other systems. We’re also used to tracking across payment and CRM platforms such as Engaging Networks, Salesforce, CiviCRM, MS Dynamics and others.
We love to improve websites, and the basis for that is reliable analytics data.
We can improve your data collection, streamline your reporting and provide analysis, plus all the help you need to build internal capacity.
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to web analytics and our ways of working
In-depth Analytics Audits
Thoroughly auditing your existing analytics setup, including GA4 and GTM configurations, and addressing any specific concerns you have. We assess:
- Accuracy of current data collection
- Compliance with cookie consent and regulatory standards
- Opportunities for advanced data tracking (e.g. conversions, events, navigation usability, e-commerce/donation performance)
The audit will include a comprehensive report detailing our findings and recommendations for improvement.
Setup and Custom Tracking
More advanced data collection to improve understanding of your website(s).
That might be custom tracking using GTM and GA4 for items such as webforms, ecommerce, and navigation elements. Or using other tools such as Hotjar.
Strategies for the implementation of cross-domain or cross-platform tracking and reporting. Creating insight alerts to identify any problems quickly.
Analysis
The best websites are a result of constant iteration and improvement. That relies on not just good data collection, but also knowing how to analyse the results.
We’re here to help you answer specific questions, such as how a registration form is converting, a marketing campaign performing, or whether visitors on mobile devices are encountering issues, all the way to providing a full performance analysis of your traffic channels, audiences, content, forms, donation or sales flows.
Reporting
We help you to get the best reporting for your organisation. That might typically include:
- customising your standard reports in GA4
- creating custom GA4 reports for more bespoke reporting, such as conversion funnels and path analysis
- creating shareable Looker Studio dashboards for monthly KPIs or for internal service teams
These solutions are designed to automate and streamline the reporting process, providing your team with regular insights and KPIs without requiring manual data compilation.
Training and Support
We offer tailored training sessions and/or regular catch-up meetings, all designed to empower your team in tools such as GTM, GA4, Looker Studio, Search Console.
And of course we’re always here to support you with ongoing analytics questions and requirements.
From the moment I reached out to Agile Collective, I was impressed by the effort they gave in making my project come to life, and of course by their high quality of work.
In particular, Agile Collective's project management is excellent - estimates were very reliable, implementation was well coordinated, communication was easy and regular. Their team roles are effective and well defined, each member is clearly a leader in their technical field, and all offered top-notch problem solving, creativity and collaboration. I am not exaggerating when I say Agile Collective are the most organised, professional and pleasant team I have ever had the pleasure to work with.
Related Services
Visual design audit
User Experience (UX) audit
Site performance audit
SEO audit
Content audits
Accessibility audit
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to web analytics and our ways of working