Web Analytics Audits, Configuration & Training
We’ll help you find and implement the ideal analytics setup to achieve your organisational goals.
At Agile Collective, we understand the crucial role of web analytics in shaping and refining your digital strategy.
With an experienced analytics team that has supported numerous clients across various sectors, we specialise in ensuring your analytics setup — be it Google Analytics 4 (GA4), Google Tag Manager (GTM), or any other platform — is optimised to capture and report on the metrics that matter most to your organisation.
We see many organisations that are swamped with data. This is often unstructured and unreliable, and in a format that renders it unusable.
We can simplify your data collection, and help you see the wood for the trees.
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to web analytics and our ways of working
Our process
Our web analytics team, Michael, Simon and Dan, bring extensive experience in configuring and optimising analytics.
Whether setting up a simple site or tackling complex multi-platform scenarios, our process ensures your analytics infrastructure is robust, compliant, and aligned with your strategic objectives.
Step 1. In-depth Analytics Audit
Our first step involves thoroughly auditing your existing analytics setup, including GA4 and GTM configurations. We assess:
- Accuracy of current data collection
- Compliance with cookie consent and regulatory standards
- Opportunities for advanced data tracking (e.g. conversions, events, navigation usability, e-commerce/donation performance)
Step 2. Tailored Recommendations and Configuration
Following our audit, we provide a comprehensive report detailing our findings and recommendations for improvement.
This includes:
- Best practices for GTM/GA4 setup
- Strategies for advanced data collection to enhance site usage understanding
- Configurations for more nuanced tracking needs
Step 3. Advanced Reporting Solutions
We leverage tools like GA4 and Looker Studio (Google Data Studio) to develop sophisticated reporting systems. These solutions are designed to automate and streamline the reporting process, providing your team with regular insights and KPIs without requiring manual data compilation.
Step 4. Customised Training and Support
We offer tailored training sessions to empower your team, covering GTM and GA4. Our hands-on training includes:
- Practical examples and how-to guides
- Strategies for interpreting and acting on analytics data
- Support for ongoing analytics challenges
From the moment I reached out to Agile Collective, I was impressed by the effort they gave in making my project come to life, and of course by their high quality of work.
In particular, Agile Collective's project management is excellent - estimates were very reliable, implementation was well coordinated, communication was easy and regular. Their team roles are effective and well defined, each member is clearly a leader in their technical field, and all offered top-notch problem solving, creativity and collaboration. I am not exaggerating when I say Agile Collective are the most organised, professional and pleasant team I have ever had the pleasure to work with.
Related Services
Visual design audit
User Experience (UX) audit
Site performance audit
SEO audit
Content audits
Accessibility audit
Book Your Free Consultation
The consultation includes:
- a discussion of your organisational needs
- what gaps might exist in your knowledge and skills
- a general introduction to web analytics and our ways of working