Forest Landscape Restoration
The International Union for the Conservation of Nature (IUCN) had plans to create a site dedicated to the restoration of forest landscapes around the world. It would offer policy makers, lobbyists, international organisations, researchers and private sector donors a single place to find information about global forest restoration commitments, national targets, assessments and breaking news & media. Ideally, they wanted to launch at COP* 22 (Marrakech, 2016). With three and a half weeks until COP, IUCN needed an affordable and experienced agency who could design, build and deliver this information-rich resource.
*Conference of the Parties – the decision-making body of the United Nations Framework Convention on Climate Change.
How we got there
Work had to begin immediately. Meetings with the project team were set up for at least once every day as we needed to make sure that our processes were as transparent to each another as possible. We then conducted interviews with stakeholders and, by making extensive use of lo-fi prototyping, we identified the core functionality and user journeys at the heart of the website. Online mood-board tools enabled us to share design concepts easily and we quickly established an initial direction for the site. Working in this way allowed us to build a site that was ready for content upload within 8 days.
We delivered the InfoFLR website on the Friday before launch – which was scheduled for the following Monday. The client had plenty of time to upload their final content and the site was tested across all the target devices and browsers before its debut at the conference.