Visual Design Audit
Visual design is crucial in conveying your brand's identity and values.
We conduct comprehensive visual design audits that assess and refine your website's aesthetic elements to ensure they align with your organisational goals, branding strategy, and user needs.
Interpreting your brand for your site is a delicate balancing act of user expectations, and promoting the right message, excitement, and aesthetics.
Let us help you assess how well your visual design is supporting your digital communications.
Book Your Free Consultation
Your free consultation includes:
- A discussion on your organisational needs
- What the gaps might be in your knowledge and skills
- A general introduction to audits and our ways of working
Our Visual Design Audit Process
Our User Experience Team consists of Rae, Richard, and Steph — three experts who have been transforming digital journeys and designs for years.
Their process will help you create a visually compelling, user-centred, and effective online presence that stands out in the digital landscape.
Step 1. Context
We begin by understanding your site's purpose and its users' needs by:
- Reviewing brand guidelines.
- Conducting an audience typology session.
- Assessing organisational goals.
- Clarifying website services and communication strategy.
Step 2. Evaluation
Our team assesses your current visual design elements and examines their consistency, accessibility, and alignment with your brand identity and goals identified in the first step. Key areas of focus include:
- Colours and typography: Evaluating the effectiveness of your colour palette and font choices in conveying your brand's tone and enhancing readability.
- Header and footer design: Reviewing these navigational elements for design and functionality to optimise user flow.
- Imagery and iconography: Assessing the relevance and consistency of visual content across the site.
- Layout and spacing: Analysing page layouts and space to ensure content clarity and hierarchy.
- Responsive design: Ensuring a consistent and accessible user experience across all devices and screen sizes.
- Interactive elements: Reviewing the usability and visual appeal of buttons, links, and forms.
- Accessibility: Checking compliance with accessibility standards for a more inclusive user experience.
We then provide a set of recommendations for enhancing the site's visual design.
Step 3. Branding Document Feedback
We provide detailed feedback on your branding document, ensuring it guides a consistent and comprehensive visual representation across all digital platforms.
Step 4. Developing Design Guidelines
Based on our findings, we develop or refine your visual design guidelines, covering:
- A cohesive colour scheme and typography standards.
- Optimised imagery and icon usage.
- Effective layout and responsive design practices.
- Accessibility and interactive elements design.
- Consistency across all visual components for stronger brand identity.
Step 5. After the audit
We offer support for developing the site's visual design, implementing design changes, and providing training for your team on maintaining visual design standards, focusing on long-term consistency and brand coherence.
What really made a difference was the human side of the project. We had a complex stakeholder context, and Agile Collective always knew just what to do.
Our project was deeply collaborative, and delivered a wonderful website that everybody is over the moon with! I can't thank them enough.
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Book Your Free Consultation
The free consultation includes a discussion on your organisational needs and what the gaps might be in your knowledge and skills, and a general introduction to audits and our ways of working.